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THEMUSEUM to host Professor Eddie Friel (Order of the British Empire)

Kitchener, ON: THEMUSEUM in downtown Kitchener will celebrate its 10th anniversary with special guest speaker Professor Eddie Friel. 

A native of Londonderry, Northern Ireland, Professor Friel, has spent more than 40 years in both the public and private sectors of the tourism industry in the UK, USA and Canada. 

Professor Friel transformed the organizations systems and processes of Glasgow Tourism pioneering the introduction of electronic bid documents for the convention industry which resulted in Glasgow being recognized as the fastest growing convention destination in Europe. He established the award winning website; critically, he also gained political support, both nationally and locally, for the tourism industry by demonstrating the contribution tourism makes to the local economy through the number of new jobs created by the sector. He researched and created a new Brand for the city which has resulted in exponential self - sustaining growth for the urban region. He believes in cities as centres of creativity, innovation and wealth creation and is in demand internationally as a speaker at major conferences. 

With a presentation on the role of cultural tourism in destination image building and as a driver of economic generation, Professor Friel’s talk is sure to enlighten THEMUSEUM’s guests. 

“Professor Friel’s topic, focused on urban regeneration, is pertinent to THEMUSEUM and to this community,” says David Marskell, CEO of THEMUSEUM. “I am looking forward to his perspective and to discovering how he will inspire Waterloo Region!” 

The 40 minute talk takes place at THEMUSEUM to mark its 10th Anniversary on Thursday September 19, 2013. Doors will open at 6:30pm with remarks beginning at 7pm. The presentation is free but a ticket is required and can be secured by contacting

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